Avi Gould
Close the gap between intention and action.
About
I'm not here to sell you motivational quotes or textbook theories; . I'm here to help you. I build practical systems that survive real life.
Most people don't struggle because they lack ambition. You struggle because life gets busy, fatigue sets in, and the routines you promised you'd stick to fall apart by midweek. When you're juggling a demanding schedule, lofty goals, and a brain that just doesn't want to cooperate, standard productivity hacks won't cut it. I know what it takes to show up, hold high physical and mental standards, and show up day after day. I started ARG Coaching to help people bridge the gap between knowing what they want to do and actually building the daily infrastructure to execute it. Together, we'll take a deep dive and figure out what's really standing between you and your goals. No fluff, no judgement; just direct accountability, realistic habit building, and simple tracking to help keep you moving forward.
I'm currently taking on five founding clients for a three-month beta program. If you’re tired of resetting your goals every other week and want to build consistency that lasts, join me on this journey.
Packages
Three Month Subscription
View detailsFrequently Asked Questions
How does this differ from therapy?
Therapy is analytical and looks into past emotional history to process trauma or mental health conditions. Coaching, on the other hand, is action-focused, present-oriented, and execution-driven. We look strictly at where you are today, identify the bottlenecks stalling your progress, and build systems to get you moving forward.
In short:
Therapy is "Why are you like this?'”
Coaching is "This is what you're like. Now what?"
In short:
Therapy is "Why are you like this?'”
Coaching is "This is what you're like. Now what?"
What actually happens during a 1:1 session?
We review your progress from the past week, identify the exact moments where paralysis or distraction kicked in, and build a step-by-step game plan for the upcoming week. You should leave every call with one to three actionable priorities that don’t feel overwhelming or unmanageable.
What if I get overwhelmed during the week and fall completely out of routine?
Honestly? This isn't an “if” but a “when”, and that’s OK.. If this didn't happen, you wouldn't need me!The great news is that any time this happens, it isn’t failure, its more data. When a routine breaks down. we'll look at where the friction happened and adjust the game plan. You'll always have direct access to support, so you won’t have to spend entire days stuck in a guilt loop or trying to continually reset until our next session.
Can't I just use scheduling apps or AI?
While AI and apps can be useful tools, they can't call out your blind spots, adapt to your energy levels, or hold you to a real human standard. An app is easy to ignore or swipe away; a dedicated, direct human partner who tracks your progress and keeps you anchored to your standards is what transforms passive planning into active execution.